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Completed ProgramCivic Mobilization

MAD Togo Challenge

Mobilizing youth around blood donation

October 2021 — May 2022

The 'Best Digital Ambassador for Blood Donation' Challenge (MAD Togo) is a competition led by the nonprofit Givers for Health, in partnership with Togo's National Blood Transfusion Center (CNTS Togo).

It invites artists, content creators, influencers and designers to create digital content capable of motivating blood donation. The challenge rewards both the person who raises the most awareness and recruits the most new donors, and the best awareness campaigns.

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