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Completed ProgramCivic Mobilization
MAD Togo Challenge
Mobilizing youth around blood donation
October 2021 — May 2022
The 'Best Digital Ambassador for Blood Donation' Challenge (MAD Togo) is a competition led by the nonprofit Givers for Health, in partnership with Togo's National Blood Transfusion Center (CNTS Togo).
It invites artists, content creators, influencers and designers to create digital content capable of motivating blood donation. The challenge rewards both the person who raises the most awareness and recruits the most new donors, and the best awareness campaigns.
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